Active Giveaways / Ford Motor Company
2026 Ford F-150 Lariat
2026 Ford F-150 Lariat
Campaign notices
Free entry confirmed: Paid entry: Not applicable — free-entry promotion. No paid-entry price applies: the current registration and complete rules establish a free online sweepstakes. No purchase or paid membership is required. Source: cowboysfordtailgate.com · Checked 2026-10-21
Drawing schedule checked: On or around January 13, 2027. One grand-prize random drawing across both team pools, scheduled on or around January 13. The two separate trip drawings are on or around October 27, 2026. No dated public announcement is established; the postal winners-list request deadline is March 29, 2027. Source: fordtailgaterules.com · Checked 2026-10-21
Entry deadline checked: January 10, 2027 at 11:59:59 PM Eastern Time. This is the grand-prize vehicle cutoff. October 25, 2026 at 11:59:59 PM Eastern closes the separate Cowboys/Lions football-trip pools and must not replace the vehicle closing date. Source: fordtailgaterules.com · Checked 2026-10-21
Prize details need confirmation: Exact vehicle equipment and final configuration need confirmation. Source: fordtailgaterules.com · Checked 2026-10-21
Verified free-entry methods
Free online registration; no paid entry, merchandise purchase or membership is required. Cowboys and Lions are alternative team selections feeding the same grand-prize drawing, not two vehicle entries.
Free online registration — one team route
- Use the verified Cowboys form. Rules also list https://lionsfordtailgate.com as the alternative team route; choose one team and do not register in both pools.
- Provide full name, email, residential address including city/state/ZIP and daytime phone. Confirm rules/privacy terms and eligibility: age 18+ with a valid US driver’s licence. Review marketing consent separately.
- Submit the official form. Limit one grand-prize entry and one first-prize entry in the chosen team pool per person. No payment or subscription is required.
Deadlines: Vehicle grand-prize registration: January 10, 2027 at 11:59:59 PM Eastern. Separate football-trip pools: October 25, 2026 at 11:59:59 PM Eastern.
Official free-entry source ↗ · Additional official source ↗ · Checked 2026-10-21
Single vehicle
2026 Ford F-150 Lariat; available PowerBoost Hybrid V6 advertised
Official entry and rules identify the Lariat and advertise available PowerBoost Hybrid V6 wording. The illustration shows optional equipment and may differ from the awarded truck. Winner may choose a Cowboys or Lions wrap or decline the wrap without cash compensation.
Needs confirmation: Confirm VIN, actual powertrain, drivetrain, cab/bed, options, colour and delivery specification; do not infer pictured equipment or performance.
Official vehicle source · Additional vehicle source · Checked 2026-10-21
An F-150 Lariat with your choice of team colours
The 2026 Ford F-150 Lariat is the grand prize in this football-season sweepstakes, advertised with available PowerBoost Hybrid V6 equipment. The winner can add a Dallas Cowboys or Detroit Lions wrap, or leave the team graphics off the truck.
That last choice is the useful distinction. The promotion makes room for someone who wants the team-branded presentation and someone who would rather have the pickup without it. The wrap is an optional prize component, rather than a mechanical upgrade, and declining it does not turn its stated value into spending money. There is no advertised election to take cash instead of the truck.
This example is represented by a computer-generated image with optional equipment, so the pictured configuration is not a build sheet. Ford’s rules repeat the “available PowerBoost Hybrid V6” wording rather than supplying a VIN-linked specification. The prize description establishes the Lariat name, but it does not settle the final cab, bed, drivetrain or option list. Treat those as delivery details to establish, rather than assumptions to carry over from the illustration.
If you win: return the grand-prize affidavit and releases within three days of notification, and take delivery within thirty days of notice that the vehicle is available. A valid US driver’s licence and proof of insurance are required. Taxes and other costs not expressly included remain your responsibility; confirm the collection location and transport arrangements. The separate Cowboys and Lions game trips have their own winners and earlier drawing, so they should not be mistaken for travel included with the vehicle.
Prize details are as described by the sponsor and its official rules. WTW has not inspected or driven the vehicle.
Sources
WTW Scorecard
Terms reviewed: Nov 6, 2026
We check how clearly the official rules and entry page disclose key terms.
WTW Scorecard =
A
93 / 100
High Transparency
Most applicable disclosure criteria were satisfied based on the evidence reviewed.
This grade measures how clearly giveaway details are disclosed. It does not guarantee legitimacy, winning odds, or prize delivery. How we grade
100% of scoring weight assessed
What's clear
- Official rules are published
- Organizer is identified
What to know
- Prize costs and taxes: disclosure incomplete
- Prize photos: disclosure incomplete
What to know · 2 more
- Entry limits: disclosure incomplete
- Winner notification: disclosure incomplete
What's clear · 11 more
- Campaign edition is identified
- Entry deadline is disclosed
- Prize is identified
- Award conditions are disclosed
- Eligibility rules are disclosed
- Entry-method deadlines are disclosed
- Drawing timing is disclosed
- Entry mechanics are explained
- Recurring-charge terms are disclosed
- Winner selection is explained
- Prize claim process is explained
Category Breakdown
See how this giveaway discloses key information. Expand a category for details and sources.
Organizer & RulesOrganizer and rules details are disclosed.25/25
Organizer identity
Clearly disclosed · 8/8Ford Motor Company and Group E Marketing Services LLC are identified. Rules give Ford’s legal sponsor address; entry footer lists another Ford address, not a different legal entity.
View supporting evidence
Reviewed for: legal sponsor, contact or address
- legal sponsor: Clearly disclosed — Ford Motor Company and Group E Marketing Services LLC are identified. Rules give Ford’s legal sponsor address; entry footer lists another Ford address, not a different legal entity.
- contact or address: Clearly disclosed — Ford Motor Company and Group E Marketing Services LLC are identified. Rules give Ford’s legal sponsor address; entry footer lists another Ford address, not a different legal entity.
Show full quotation (611 characters)
FORD TAILGATE SWEEPSTAKES OFFICIAL RULES NO PURCHASE NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT IMPROVE YOUR CHANCES OF WINNING. Open only to legal residents of the fifty (50) United States and the District of Columbia, eighteen (18) years of age or older with a valid U.S. driver’s license. By participating in the Ford Tailgate Sweepstakes (“Sweepstakes”), you agree to these Official Rules and the decisions of Ford Motor Company (“Sponsor”) and Group E Marketing Services LLC (“Administrator”), which are final and binding in all respects and not subject to appeal. Void where prohibited by law.
Controlling rules
Clearly disclosed · 9/9Complete official rules with English and Spanish versions; actual live form links these terms. Vehicle and trip prize periods remain separate.
View supporting evidence
Reviewed for: controlling rules, source priority, campaign applicability
- controlling rules: Clearly disclosed — Complete official rules with English and Spanish versions; actual live form links these terms. Vehicle and trip prize periods remain separate.
- source priority: Clearly disclosed — Complete official rules with English and Spanish versions; actual live form links these terms. Vehicle and trip prize periods remain separate.
- campaign applicability: Clearly disclosed — Complete official rules with English and Spanish versions; actual live form links these terms. Vehicle and trip prize periods remain separate.
Show full quotation (611 characters)
FORD TAILGATE SWEEPSTAKES OFFICIAL RULES NO PURCHASE NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT IMPROVE YOUR CHANCES OF WINNING. Open only to legal residents of the fifty (50) United States and the District of Columbia, eighteen (18) years of age or older with a valid U.S. driver’s license. By participating in the Ford Tailgate Sweepstakes (“Sweepstakes”), you agree to these Official Rules and the decisions of Ford Motor Company (“Sponsor”) and Group E Marketing Services LLC (“Administrator”), which are final and binding in all respects and not subject to appeal. Void where prohibited by law.
Campaign identity
Clearly disclosed · 8/8Formal Ford Tailgate Sweepstakes, reached through Cowboys entry route; both team pools feed one grand drawing.
View supporting evidence
Reviewed for: edition identity, entry and rules association
- edition identity: Clearly disclosed — Formal Ford Tailgate Sweepstakes, reached through Cowboys entry route; both team pools feed one grand drawing.
- entry and rules association: Clearly disclosed — Formal Ford Tailgate Sweepstakes, reached through Cowboys entry route; both team pools feed one grand drawing.
Show full quotation (611 characters)
FORD TAILGATE SWEEPSTAKES OFFICIAL RULES NO PURCHASE NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT IMPROVE YOUR CHANCES OF WINNING. Open only to legal residents of the fifty (50) United States and the District of Columbia, eighteen (18) years of age or older with a valid U.S. driver’s license. By participating in the Ford Tailgate Sweepstakes (“Sweepstakes”), you agree to these Official Rules and the decisions of Ford Motor Company (“Sponsor”) and Group E Marketing Services LLC (“Administrator”), which are final and binding in all respects and not subject to appeal. Void where prohibited by law.
Show full quotation (635 characters)
The Sweepstakes begins July 31, 2026 at 12:00 AM Eastern Time (“ET”) and ends January 10, 2027 at 11:59:59 PM ET (“Sweepstakes Period”). The Sweepstakes consists of a grand prize drawing (“Grand Prize Drawing”) that runs the entire length of the Sweepstakes Period and a first prize entry period that runs from July 31, 2026 at 12:00 AM ET to October 25, 2026 at 11:59:59 PM ET (“First Prize Entry Period”). There is a First Prize Entry Period for each of the two (2) participating NFL team pools (each, a “Pool”); namely, the Dallas Cowboys (“Dallas Cowboys First Prize Pool”) and the Detroit Lions (“Detroit Lions First Prize Pool”).
Prize DetailsRequired prize costs and prize photos details are not fully disclosed.20/25
Prize identity
Clearly disclosed · 7/7One 2026 F-150 Lariat with available PowerBoost Hybrid V6 wording; optional team wrap. Exact drivetrain/options/powertrain configuration require confirmation.
View supporting evidence
Reviewed for: prize identity, quantity, condition and limitations
- prize identity: Clearly disclosed — One 2026 F-150 Lariat with available PowerBoost Hybrid V6 wording; optional team wrap. Exact drivetrain/options/powertrain configuration require confirmation.
- quantity: Clearly disclosed — One 2026 F-150 Lariat with available PowerBoost Hybrid V6 wording; optional team wrap. Exact drivetrain/options/powertrain configuration require confirmation.
- condition and limitations: Clearly disclosed — One 2026 F-150 Lariat with available PowerBoost Hybrid V6 wording; optional team wrap. Exact drivetrain/options/powertrain configuration require confirmation.
- each prize and winner count: Clearly disclosed — One 2026 F-150 Lariat with available PowerBoost Hybrid V6 wording; optional team wrap. Exact drivetrain/options/powertrain configuration require confirmation.
Show full quotation (1185 characters)
Grand Prize (1): The grand prize is a 2026 F-150® Lariat® model with available PowerBoost® Hybrid V6 (ARV/MSRP $71,355) and the winner can also select to have the selected vehicle wrapped in the logo/colors of the Detroit Lions or the Dallas Cowboys (“Grand Prize”). The ARV of the wrap component of the Grand Prize is $10,000. Winner may choose NOT to accept the wrap component of the Grand Prize; but, in such case, the Grand Prize will consist solely of the vehicle, and winner will not receive the value of the wrap component. No more than one (1) Grand Prize will be available in the Sweepstakes. Winner must take delivery of vehicle within thirty (30) days of notice of availability as directed by Sponsor. Winner must a have valid U.S. driver’s license and proof of insurance to take delivery. Vehicle awarded may differ from vehicle shown in promotional materials. Winner understands and agrees that driving is an inherently dangerous activity with a risk of injury to him/herself, others (passengers, pedestrians, operators of other vehicles) and/or property. The odds of winning the Grand Prize depend on the number of eligible Entries received during the Sweepstakes Period.
Award conditions
Clearly disclosed · 7/7Optional wrap may be declined without cash compensation. No elective cash replacement of truck. Equal/greater substitution for unavailability/force majeure reserved.
View supporting evidence
Reviewed for: award conditions, substitutions, cancellation or refunds
- award conditions: Clearly disclosed — Optional wrap may be declined without cash compensation. No elective cash replacement of truck. Equal/greater substitution for unavailability/force majeure reserved.
- substitutions: Clearly disclosed — Optional wrap may be declined without cash compensation. No elective cash replacement of truck. Equal/greater substitution for unavailability/force majeure reserved.
- cancellation or refunds: Clearly disclosed — Optional wrap may be declined without cash compensation. No elective cash replacement of truck. Equal/greater substitution for unavailability/force majeure reserved.
Show full quotation (1185 characters)
Grand Prize (1): The grand prize is a 2026 F-150® Lariat® model with available PowerBoost® Hybrid V6 (ARV/MSRP $71,355) and the winner can also select to have the selected vehicle wrapped in the logo/colors of the Detroit Lions or the Dallas Cowboys (“Grand Prize”). The ARV of the wrap component of the Grand Prize is $10,000. Winner may choose NOT to accept the wrap component of the Grand Prize; but, in such case, the Grand Prize will consist solely of the vehicle, and winner will not receive the value of the wrap component. No more than one (1) Grand Prize will be available in the Sweepstakes. Winner must take delivery of vehicle within thirty (30) days of notice of availability as directed by Sponsor. Winner must a have valid U.S. driver’s license and proof of insurance to take delivery. Vehicle awarded may differ from vehicle shown in promotional materials. Winner understands and agrees that driving is an inherently dangerous activity with a risk of injury to him/herself, others (passengers, pedestrians, operators of other vehicles) and/or property. The odds of winning the Grand Prize depend on the number of eligible Entries received during the Sweepstakes Period.
Prize costs and taxes
Partly disclosed · 4/6Winner pays taxes and unlisted costs,needs licence/insurance and takes delivery within30days of availability. Exact transport/pickup allocation not specified.
View supporting evidence
Reviewed for: taxes and withholding, shipping or pickup, registration and travel
- taxes and withholding: Clearly disclosed — Winner pays taxes and unlisted costs,needs licence/insurance and takes delivery within30days of availability. Exact transport/pickup allocation not specified.
- shipping or pickup: Not disclosed — Winner pays taxes and unlisted costs,needs licence/insurance and takes delivery within30days of availability. Exact transport/pickup allocation not specified.
- registration and travel: Clearly disclosed — Winner pays taxes and unlisted costs,needs licence/insurance and takes delivery within30days of availability. Exact transport/pickup allocation not specified.
Show full quotation (1185 characters)
Grand Prize (1): The grand prize is a 2026 F-150® Lariat® model with available PowerBoost® Hybrid V6 (ARV/MSRP $71,355) and the winner can also select to have the selected vehicle wrapped in the logo/colors of the Detroit Lions or the Dallas Cowboys (“Grand Prize”). The ARV of the wrap component of the Grand Prize is $10,000. Winner may choose NOT to accept the wrap component of the Grand Prize; but, in such case, the Grand Prize will consist solely of the vehicle, and winner will not receive the value of the wrap component. No more than one (1) Grand Prize will be available in the Sweepstakes. Winner must take delivery of vehicle within thirty (30) days of notice of availability as directed by Sponsor. Winner must a have valid U.S. driver’s license and proof of insurance to take delivery. Vehicle awarded may differ from vehicle shown in promotional materials. Winner understands and agrees that driving is an inherently dangerous activity with a risk of injury to him/herself, others (passengers, pedestrians, operators of other vehicles) and/or property. The odds of winning the Grand Prize depend on the number of eligible Entries received during the Sweepstakes Period.
Show full quotation (635 characters)
For All Prizes: There is a limit of one (1) Grand Prize and one (1) first prize per person. In no event will more than the stated number of prizes, be awarded. If, for any reason, more prize notifications are sent (or more claims are received) than the number of prizes offered, as set forth in these Official Rules, Sponsor reserves the right to award the intended number of prizes through a random drawing from among all eligible prize claims received. Prizes must be accepted as awarded. Each winner is solely responsible for costs/expenses not specified in these Official Rules incurred in accepting and using the respective prize.
Show full quotation (4206 characters)
How To Claim A Prize: The potential winners are subject to verification of eligibility and compliance with these Official Rules. After each applicable random drawing, Administrator will notify the potential winner via email/phone number at the email/phone number provided at the time of registration. Potential Grand Prize winner will be required to complete and return an Affidavit of Eligibility and Liability Release and except where prohibited, a Publicity Release within three (3) days of date of notification; potential first prize winners must complete and return Affidavit/Release within 24 hours of time of notification. An electronic signature or affirmation or facsimile signature shall have the same legal force and effect as a hand-signed document; however, Sponsor and Administrator reserve the right in their sole discretion, to condition prize award on the potential winner returning a hand-signed version of the Affidavit/Release if such electronic signature/affirmation/facsimile signature is deemed to be inconclusive or inadequate by Sponsor and Administrator. Failure to provide all required information and a signature on the documents within the stated time period may result in forfeiture of a winner’s right to claim winner’s prize and may result in the prize being awarded to an alternate winner if time permits). If a potential winner of any prize is disqualified, found to be ineligible or not in compliance with these Official Rules, declines to accept a prize, the respective prize may be forfeited. If a prize is forfeited, the prize may be awarded to an alternate winner if time permits, selected in a random drawing from among all remaining eligible entries received for the applicable drawing, as determined by Sponsor in its sole discretion. If, after a good-faith attempt, Sponsor is unable to award or deliver a prize, the prize may not be re-awarded. Upon verification of eligibility, the winners will be contacted to make arrangements for prize fulfillment. Any portion of a prize not accepted by winner will be forfeited. Each winner shall be solely responsible for payment of any and all applicable federal, state, and local taxes for winner’s prize(s) won. Sponsor will issue an IRS Form 1099-MISC for the winners. All other costs and expenses not expressly set forth herein shall be each winner’s responsibility. The prizes will only be awarded to verified winners. Sponsor will attempt to notify each potential winner as set forth above, but Sponsor, the Released Parties, and the NFL Entities are not responsible for any interrupted/corrupted or unsuccessful phone calls, undelivered emails, including without limitation emails that are not received because of a winner’s privacy or spam filter settings which may divert any Sweepstakes email, including any winner notification email, to a spam or junk folder. Prizes that are unclaimed, unredeemed, or returned as undeliverable may not be awarded. Prizes are non-transferable and no prize substitution, exchange or cash equivalent will be allowed, except by Sponsor, who reserves the right to substitute a prize of equal or greater value in case of unavailability of the prize or Force Majeure, at Sponsor’s sole and absolute discretion. Sponsor, Administrator, the Released Parties, and the NFL Entities including, without limitation, the Cowboys Entities, DLI Properties, LLC entities shall not be held responsible for any delays in awarding any prize for any reason. If the Entrant(s) selected as a potential winner fails to respond to the winner notification phone call or email [as applicable] within the designated time period (including if the winner notification is in email form and categorized as “SPAM” or “junk” by winner’s email service provider or if email is undeliverable), fails to timely execute and return the Affidavit/Release, if applicable (as discussed above), if winner is determined to be ineligible for any reason or the selected Entrant cannot be contacted after reasonable effort as determined by Administrator in its sole discretion (which may be as little as one attempt to do so via email or phone call), an alternate Entrant may be selected as a potential winner in their place.
Prize photos
Partly disclosed · 2/5The operator expressly qualifies the campaign imagery as representative, illustrative, a rendering, or a winner-selected vehicle. Preserve official campaign association credit and the original visual-inspection date; withhold exact-unit credit under the October 21 clarification.
View supporting evidence
Reviewed for: actual versus representative image, image and prize association
- actual versus representative image: Not disclosed — The operator expressly qualifies the campaign imagery as representative, illustrative, a rendering, or a winner-selected vehicle. Preserve official campaign association credit and the original visual-inspection date; withhold exact-unit credit under the October 21 clarification.
- image and prize association: Clearly disclosed — The prior accepted visual review and official source establish association with this campaign; no new visual inspection is claimed.
Show full quotation (1185 characters)
Grand Prize (1): The grand prize is a 2026 F-150® Lariat® model with available PowerBoost® Hybrid V6 (ARV/MSRP $71,355) and the winner can also select to have the selected vehicle wrapped in the logo/colors of the Detroit Lions or the Dallas Cowboys (“Grand Prize”). The ARV of the wrap component of the Grand Prize is $10,000. Winner may choose NOT to accept the wrap component of the Grand Prize; but, in such case, the Grand Prize will consist solely of the vehicle, and winner will not receive the value of the wrap component. No more than one (1) Grand Prize will be available in the Sweepstakes. Winner must take delivery of vehicle within thirty (30) days of notice of availability as directed by Sponsor. Winner must a have valid U.S. driver’s license and proof of insurance to take delivery. Vehicle awarded may differ from vehicle shown in promotional materials. Winner understands and agrees that driving is an inherently dangerous activity with a risk of injury to him/herself, others (passengers, pedestrians, operators of other vehicles) and/or property. The odds of winning the Grand Prize depend on the number of eligible Entries received during the Sweepstakes Period.
Deadlines & DrawingEntry deadlines and drawing procedures are disclosed.20/20
Entry deadline
Clearly disclosed · 8/8Grand closingJanuary10,2027 23:59:59ET. EarlierOctober25,2026 close is only the two team trip pools.
View supporting evidence
Reviewed for: entry close or sellout trigger, timezone, extensions
- entry close or sellout trigger: Clearly disclosed — Grand closingJanuary10,2027 23:59:59ET. EarlierOctober25,2026 close is only the two team trip pools.
- timezone: Clearly disclosed — Grand closingJanuary10,2027 23:59:59ET. EarlierOctober25,2026 close is only the two team trip pools.
- extensions: Clearly disclosed — Grand closingJanuary10,2027 23:59:59ET. EarlierOctober25,2026 close is only the two team trip pools.
- fixed close: Clearly disclosed — Grand closingJanuary10,2027 23:59:59ET. EarlierOctober25,2026 close is only the two team trip pools.
Show full quotation (635 characters)
The Sweepstakes begins July 31, 2026 at 12:00 AM Eastern Time (“ET”) and ends January 10, 2027 at 11:59:59 PM ET (“Sweepstakes Period”). The Sweepstakes consists of a grand prize drawing (“Grand Prize Drawing”) that runs the entire length of the Sweepstakes Period and a first prize entry period that runs from July 31, 2026 at 12:00 AM ET to October 25, 2026 at 11:59:59 PM ET (“First Prize Entry Period”). There is a First Prize Entry Period for each of the two (2) participating NFL team pools (each, a “Pool”); namely, the Dallas Cowboys (“Dallas Cowboys First Prize Pool”) and the Detroit Lions (“Detroit Lions First Prize Pool”).
Entry-method deadlines
Clearly disclosed · 6/6Choose Cowboys OR Lions registration route,not both. Grand and trip entry deadlines are separate.
View supporting evidence
Reviewed for: online cutoff, postmark and receipt if offered
- online cutoff: Clearly disclosed — Choose Cowboys OR Lions registration route,not both. Grand and trip entry deadlines are separate.
- postmark and receipt if offered: Clearly disclosed — Choose Cowboys OR Lions registration route,not both. Grand and trip entry deadlines are separate.
Show full quotation (635 characters)
The Sweepstakes begins July 31, 2026 at 12:00 AM Eastern Time (“ET”) and ends January 10, 2027 at 11:59:59 PM ET (“Sweepstakes Period”). The Sweepstakes consists of a grand prize drawing (“Grand Prize Drawing”) that runs the entire length of the Sweepstakes Period and a first prize entry period that runs from July 31, 2026 at 12:00 AM ET to October 25, 2026 at 11:59:59 PM ET (“First Prize Entry Period”). There is a First Prize Entry Period for each of the two (2) participating NFL team pools (each, a “Pool”); namely, the Dallas Cowboys (“Dallas Cowboys First Prize Pool”) and the Detroit Lions (“Detroit Lions First Prize Pool”).
Show full quotation (1985 characters)
3. How To Enter: To enter the Sweepstakes, eligible entrants must visit the website for the Pool (“Pool Website”) of either the Dallas Cowboys at https://cowboysfordtailgate.com/login or the Detroit Lions at https://lionsfordtailgate.com , depending on the Pool that they want to be entered into: ENTRANTS ARE ADVISED TO CAREFULLY MAKE THIS SELECTION, BECAUSE ENTRANT WILL ONLY BE ENTERED FOR A CHANCE TO WIN A FIRST PRIZE FOR THE DALLAS COWBOYS OR THE DETROIT LIONS, BUT NOT FOR BOTH NFL TEAMS. On the applicable website, an entrant must follow the links and instructions to complete and submit an official entry form with all required information, including but not limited to first name, last name, email address, residential address including zip code and daytime telephone number (“Entry” or “Entrant”). Each Entrant will receive one (1) entry into the Grand Prize Drawing during the Sweepstakes Period and one (1) entry into the Dallas Cowboys First Prize Pool or the Detroit Lions First Prize Pool depending on their selection. By entering the Sweepstakes, you agree that any personal information provided by you in conjunction with Sweepstakes participation will be governed by Sponsor’s privacy policy at https://www.ford.com/help/privacy/ and the privacy policy of either the Dallas Cowboys or Detroit Lions as applicable (available on its website, as set forth above). You are strongly encouraged to review the privacy policies BEFORE entering the Sweepstakes. By entering the Sweepstakes, you expressly agree to the terms of these privacy policies. California residents should specifically review the section of each privacy policy which addresses the rights of California residents pursuant to the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), including the purposes for which their personal information has been collected, how Sponsor will use and share such personal information as well as their rights relative thereto.
Drawing timing
Clearly disclosed · 6/6Rules schedule the grand drawing on or around January 13, 2027 and separate team-trip drawings on or around October 27, 2026. The trip dates have passed; their completion or results were not established by this review.
View supporting evidence
Reviewed for: drawing timing or process, scheduled versus completed
- drawing timing or process: Clearly disclosed — Rules schedule the grand drawing on or around January 13, 2027 and separate team-trip drawings on or around October 27, 2026. The trip dates have passed; their completion or results were not established by this review.
- scheduled versus completed: Clearly disclosed — Rules schedule the grand drawing on or around January 13, 2027 and separate team-trip drawings on or around October 27, 2026. The trip dates have passed; their completion or results were not established by this review.
Show full quotation (895 characters)
5. Random Drawing, Winner Notification, Claiming Prize: The potential winners will be selected in multiple random drawings as outlined below: Grand Prize Drawing: On or around January 13, 2027, the Administrator will randomly select one (1) potential grand prize winner from among all eligible entries received during the Sweepstakes Period from among both the Dallas Cowboys First Prize Pool and the Detroit Lions First Prize Pool. First Prize Drawings: On or around October 27, 2026, the Administrator will randomly select one (1) potential first prize winner from among all eligible entries received for each Pool, for a total of two (2) first prize winners -- one (1) for the Dallas Cowboys First Prize Pool and one (1) for the Detroit Lions First Prize Pool. Each winner is considered a potential winner pending verification of winner’s eligibility and compliance with these Official Rules.
Entry RequirementsRequired entry limits details are not fully disclosed.19/20
Eligibility
Clearly disclosed · 7/7US50/DC,18+,validUSlicence. Extensive operator/NFL/team/partner employee and immediate-family/household exclusions; no groups.
View supporting evidence
Reviewed for: geography, age, household and excluded persons
- geography: Clearly disclosed — US50/DC,18+,validUSlicence. Extensive operator/NFL/team/partner employee and immediate-family/household exclusions; no groups.
- age: Clearly disclosed — US50/DC,18+,validUSlicence. Extensive operator/NFL/team/partner employee and immediate-family/household exclusions; no groups.
- household and excluded persons: Clearly disclosed — US50/DC,18+,validUSlicence. Extensive operator/NFL/team/partner employee and immediate-family/household exclusions; no groups.
Show full quotation (2176 characters)
Eligibility : The Sweepstakes is only open to legal residents of the fifty (50) United States and the District of Columbia, eighteen (18) years of age or older with a valid U.S. driver’s license. Employees of Sponsor, Administrator, the NFL Entities (as defined below), Pro Silver Star, Ltd., Dallas Cowboys Football Club, Ltd., Cowboys Stadium, L.P./AT&T Stadium (collectively, the “Cowboys Entities”), DLI Properties, LLC., Southeast Michigan Ford Dealers (SEMFD), Greater Michigan Ford Dealers (GMFD), Young & Rubicam, LLC d/b/a GTB, and each of their respective parents, affiliates, owners, subsidiaries, shareholders, officers, directors, partners, agents, representatives and employees, both individually and collectively, and their respective vendors, wholesalers, retailers, distributors, suppliers, advertising and promotion agencies (hereafter collectively, “Released Parties”) and such employees’ immediate family members (parents, siblings, children, and spouses, regardless of where they reside) and household members (including anyone living in the employee’s household, whether or not related) are not eligible to participate or win. Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s and Administrator’s decisions, which are final and binding in all matters related to the Sweepstakes. Winning a prize is contingent upon fulfilling all requirements set forth herein. Void where prohibited by law. All applicable federal, state, and local laws apply. For purposes of the Sweepstakes, an entrant’s residential address and email address will be the physical address and email address submitted at the time of entry. Entrants will not be allowed to change their physical address or email address. No groups, clubs, or organizations may participate in this Sweepstakes or reproduce or distribute any portion of these Official Rules or entry forms to their members. Winning a prize is contingent upon fulfilling all requirements set forth in these Rules. Rules : These Official Rules comprise the entire set of Official Rules governing this Sweepstakes. IF YOU ENTER THIS SWEEPSTAKES, YOU AGREE TO THESE RULES.
How entry works
Clearly disclosed · 5/5Free online official entry form,required identity/address/email/phone,one chosen team route. No paid-entry method or membership required.
View supporting evidence
Reviewed for: purchase mechanics, all offered entry routes, costs
- purchase mechanics: Clearly disclosed — Free online official entry form,required identity/address/email/phone,one chosen team route. No paid-entry method or membership required.
- all offered entry routes: Clearly disclosed — Free online official entry form,required identity/address/email/phone,one chosen team route. No paid-entry method or membership required.
- costs: Clearly disclosed — Free online official entry form,required identity/address/email/phone,one chosen team route. No paid-entry method or membership required.
Show full quotation (1985 characters)
3. How To Enter: To enter the Sweepstakes, eligible entrants must visit the website for the Pool (“Pool Website”) of either the Dallas Cowboys at https://cowboysfordtailgate.com/login or the Detroit Lions at https://lionsfordtailgate.com , depending on the Pool that they want to be entered into: ENTRANTS ARE ADVISED TO CAREFULLY MAKE THIS SELECTION, BECAUSE ENTRANT WILL ONLY BE ENTERED FOR A CHANCE TO WIN A FIRST PRIZE FOR THE DALLAS COWBOYS OR THE DETROIT LIONS, BUT NOT FOR BOTH NFL TEAMS. On the applicable website, an entrant must follow the links and instructions to complete and submit an official entry form with all required information, including but not limited to first name, last name, email address, residential address including zip code and daytime telephone number (“Entry” or “Entrant”). Each Entrant will receive one (1) entry into the Grand Prize Drawing during the Sweepstakes Period and one (1) entry into the Dallas Cowboys First Prize Pool or the Detroit Lions First Prize Pool depending on their selection. By entering the Sweepstakes, you agree that any personal information provided by you in conjunction with Sweepstakes participation will be governed by Sponsor’s privacy policy at https://www.ford.com/help/privacy/ and the privacy policy of either the Dallas Cowboys or Detroit Lions as applicable (available on its website, as set forth above). You are strongly encouraged to review the privacy policies BEFORE entering the Sweepstakes. By entering the Sweepstakes, you expressly agree to the terms of these privacy policies. California residents should specifically review the section of each privacy policy which addresses the rights of California residents pursuant to the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), including the purposes for which their personal information has been collected, how Sponsor will use and share such personal information as well as their rights relative thereto.
Entry limits
Partly disclosed · 3/4One grand entry and one chosen-team first-prize entry per person. No separate household entry limit stated.
View supporting evidence
Reviewed for: person limits, household limits, method limits, cap unit
- person limits: Clearly disclosed — One grand entry and one chosen-team first-prize entry per person. No separate household entry limit stated.
- household limits: Not disclosed — One grand entry and one chosen-team first-prize entry per person. No separate household entry limit stated.
- method limits: Clearly disclosed — One grand entry and one chosen-team first-prize entry per person. No separate household entry limit stated.
- cap unit: Clearly disclosed — One grand entry and one chosen-team first-prize entry per person. No separate household entry limit stated.
Show full quotation (1778 characters)
4. Restrictions on Entry: There is a limit of one (1) Entry into the Grand Prize drawing and one (1) Entry into the Dallas Cowboys First Prize Pool or the Detroit Lions First Prize Pool depending on their selection. Violation of this limit will result in only the first Entry being considered for inclusion in the Sweepstakes with all other Entries declared void. But, if a person engages in egregious, blatant, or repeated violations of the Entry limit (as determined by Sponsor/Administrator in their sole discretion), Sponsor/Administrator may disqualify such person from the Sweepstakes altogether with all such person’s entries being declared void. Submission of Entry does not constitute proof of Sponsor’s receipt of same or proof of Entry. Sponsor may (but is NOT required to) acknowledge receipt of an Entry. To the extent applicable, any such acknowledgment is not otherwise binding upon Sponsor or Administrator under any legal theory. In the event of a dispute over the identity of an Entrant, Entry will be deemed submitted by the Authorized Account Holder of the email account used to submit the Entry. Authorized Account Holder means the natural person who is assigned to an email address by an Internet access provider, online service provider, or other organization that is responsible for assigning email addresses for the domain associated with the submitted email address. Multiple Entrants are not permitted to share the same email address. Should you participate in the Sweepstakes by using a mobile device, you will be solely responsible for wireless Internet access fees and other charges in conjunction therewith. You are advised to review your wireless carrier’s pricing plan before doing so. Wireless Internet access may not be available in all areas.
Recurring charges
Clearly disclosed · 4/4Complete rules and live registration show free entry without paid membership; marketing consent is distinct from payment.
View supporting evidence
Reviewed for: recurring charges, subscription cancellation
- recurring charges: Clearly disclosed — Complete rules and live registration show free entry without paid membership; marketing consent is distinct from payment.
- subscription cancellation: Clearly disclosed — Complete rules and live registration show free entry without paid membership; marketing consent is distinct from payment.
Show full quotation (1985 characters)
3. How To Enter: To enter the Sweepstakes, eligible entrants must visit the website for the Pool (“Pool Website”) of either the Dallas Cowboys at https://cowboysfordtailgate.com/login or the Detroit Lions at https://lionsfordtailgate.com , depending on the Pool that they want to be entered into: ENTRANTS ARE ADVISED TO CAREFULLY MAKE THIS SELECTION, BECAUSE ENTRANT WILL ONLY BE ENTERED FOR A CHANCE TO WIN A FIRST PRIZE FOR THE DALLAS COWBOYS OR THE DETROIT LIONS, BUT NOT FOR BOTH NFL TEAMS. On the applicable website, an entrant must follow the links and instructions to complete and submit an official entry form with all required information, including but not limited to first name, last name, email address, residential address including zip code and daytime telephone number (“Entry” or “Entrant”). Each Entrant will receive one (1) entry into the Grand Prize Drawing during the Sweepstakes Period and one (1) entry into the Dallas Cowboys First Prize Pool or the Detroit Lions First Prize Pool depending on their selection. By entering the Sweepstakes, you agree that any personal information provided by you in conjunction with Sweepstakes participation will be governed by Sponsor’s privacy policy at https://www.ford.com/help/privacy/ and the privacy policy of either the Dallas Cowboys or Detroit Lions as applicable (available on its website, as set forth above). You are strongly encouraged to review the privacy policies BEFORE entering the Sweepstakes. By entering the Sweepstakes, you expressly agree to the terms of these privacy policies. California residents should specifically review the section of each privacy policy which addresses the rights of California residents pursuant to the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), including the purposes for which their personal information has been collected, how Sponsor will use and share such personal information as well as their rights relative thereto.
Winner & Prize ClaimRequired winner notification details are not fully disclosed.9/10
Winner selection
Clearly disclosed · 4/4One administrator random grand winner across both team pools;one separate trip winner per team. No aggregate cap.
View supporting evidence
Reviewed for: selection process, winner count
- selection process: Clearly disclosed — One administrator random grand winner across both team pools;one separate trip winner per team. No aggregate cap.
- winner count: Clearly disclosed — One administrator random grand winner across both team pools;one separate trip winner per team. No aggregate cap.
- allocation of prizes: Clearly disclosed — One administrator random grand winner across both team pools;one separate trip winner per team. No aggregate cap.
Show full quotation (895 characters)
5. Random Drawing, Winner Notification, Claiming Prize: The potential winners will be selected in multiple random drawings as outlined below: Grand Prize Drawing: On or around January 13, 2027, the Administrator will randomly select one (1) potential grand prize winner from among all eligible entries received during the Sweepstakes Period from among both the Dallas Cowboys First Prize Pool and the Detroit Lions First Prize Pool. First Prize Drawings: On or around October 27, 2026, the Administrator will randomly select one (1) potential first prize winner from among all eligible entries received for each Pool, for a total of two (2) first prize winners -- one (1) for the Dallas Cowboys First Prize Pool and one (1) for the Detroit Lions First Prize Pool. Each winner is considered a potential winner pending verification of winner’s eligibility and compliance with these Official Rules.
Winner notification
Partly disclosed · 2/3Email/phone private notification;postal winners-list request byMarch29,2027. A public announcement schedule is not established.
View supporting evidence
Reviewed for: notification method, announcement process
- notification method: Clearly disclosed — Email/phone private notification;postal winners-list request byMarch29,2027. A public announcement schedule is not established.
- announcement process: Not disclosed — Email/phone private notification;postal winners-list request byMarch29,2027. A public announcement schedule is not established.
Show full quotation (4206 characters)
How To Claim A Prize: The potential winners are subject to verification of eligibility and compliance with these Official Rules. After each applicable random drawing, Administrator will notify the potential winner via email/phone number at the email/phone number provided at the time of registration. Potential Grand Prize winner will be required to complete and return an Affidavit of Eligibility and Liability Release and except where prohibited, a Publicity Release within three (3) days of date of notification; potential first prize winners must complete and return Affidavit/Release within 24 hours of time of notification. An electronic signature or affirmation or facsimile signature shall have the same legal force and effect as a hand-signed document; however, Sponsor and Administrator reserve the right in their sole discretion, to condition prize award on the potential winner returning a hand-signed version of the Affidavit/Release if such electronic signature/affirmation/facsimile signature is deemed to be inconclusive or inadequate by Sponsor and Administrator. Failure to provide all required information and a signature on the documents within the stated time period may result in forfeiture of a winner’s right to claim winner’s prize and may result in the prize being awarded to an alternate winner if time permits). If a potential winner of any prize is disqualified, found to be ineligible or not in compliance with these Official Rules, declines to accept a prize, the respective prize may be forfeited. If a prize is forfeited, the prize may be awarded to an alternate winner if time permits, selected in a random drawing from among all remaining eligible entries received for the applicable drawing, as determined by Sponsor in its sole discretion. If, after a good-faith attempt, Sponsor is unable to award or deliver a prize, the prize may not be re-awarded. Upon verification of eligibility, the winners will be contacted to make arrangements for prize fulfillment. Any portion of a prize not accepted by winner will be forfeited. Each winner shall be solely responsible for payment of any and all applicable federal, state, and local taxes for winner’s prize(s) won. Sponsor will issue an IRS Form 1099-MISC for the winners. All other costs and expenses not expressly set forth herein shall be each winner’s responsibility. The prizes will only be awarded to verified winners. Sponsor will attempt to notify each potential winner as set forth above, but Sponsor, the Released Parties, and the NFL Entities are not responsible for any interrupted/corrupted or unsuccessful phone calls, undelivered emails, including without limitation emails that are not received because of a winner’s privacy or spam filter settings which may divert any Sweepstakes email, including any winner notification email, to a spam or junk folder. Prizes that are unclaimed, unredeemed, or returned as undeliverable may not be awarded. Prizes are non-transferable and no prize substitution, exchange or cash equivalent will be allowed, except by Sponsor, who reserves the right to substitute a prize of equal or greater value in case of unavailability of the prize or Force Majeure, at Sponsor’s sole and absolute discretion. Sponsor, Administrator, the Released Parties, and the NFL Entities including, without limitation, the Cowboys Entities, DLI Properties, LLC entities shall not be held responsible for any delays in awarding any prize for any reason. If the Entrant(s) selected as a potential winner fails to respond to the winner notification phone call or email [as applicable] within the designated time period (including if the winner notification is in email form and categorized as “SPAM” or “junk” by winner’s email service provider or if email is undeliverable), fails to timely execute and return the Affidavit/Release, if applicable (as discussed above), if winner is determined to be ineligible for any reason or the selected Entrant cannot be contacted after reasonable effort as determined by Administrator in its sole discretion (which may be as little as one attempt to do so via email or phone call), an alternate Entrant may be selected as a potential winner in their place.
Prize claim
Clearly disclosed · 3/3Grand claim documents within3days;trip documents24hours. Vehicle delivery30days afteravailability,validlicence/insurance and eligibility verification.
View supporting evidence
Reviewed for: claim deadline, disqualification, unclaimed prize
- claim deadline: Clearly disclosed — Grand claim documents within3days;trip documents24hours. Vehicle delivery30days afteravailability,validlicence/insurance and eligibility verification.
- disqualification: Clearly disclosed — Grand claim documents within3days;trip documents24hours. Vehicle delivery30days afteravailability,validlicence/insurance and eligibility verification.
- unclaimed prize: Clearly disclosed — Grand claim documents within3days;trip documents24hours. Vehicle delivery30days afteravailability,validlicence/insurance and eligibility verification.
Show full quotation (1185 characters)
Grand Prize (1): The grand prize is a 2026 F-150® Lariat® model with available PowerBoost® Hybrid V6 (ARV/MSRP $71,355) and the winner can also select to have the selected vehicle wrapped in the logo/colors of the Detroit Lions or the Dallas Cowboys (“Grand Prize”). The ARV of the wrap component of the Grand Prize is $10,000. Winner may choose NOT to accept the wrap component of the Grand Prize; but, in such case, the Grand Prize will consist solely of the vehicle, and winner will not receive the value of the wrap component. No more than one (1) Grand Prize will be available in the Sweepstakes. Winner must take delivery of vehicle within thirty (30) days of notice of availability as directed by Sponsor. Winner must a have valid U.S. driver’s license and proof of insurance to take delivery. Vehicle awarded may differ from vehicle shown in promotional materials. Winner understands and agrees that driving is an inherently dangerous activity with a risk of injury to him/herself, others (passengers, pedestrians, operators of other vehicles) and/or property. The odds of winning the Grand Prize depend on the number of eligible Entries received during the Sweepstakes Period.
Show full quotation (4206 characters)
How To Claim A Prize: The potential winners are subject to verification of eligibility and compliance with these Official Rules. After each applicable random drawing, Administrator will notify the potential winner via email/phone number at the email/phone number provided at the time of registration. Potential Grand Prize winner will be required to complete and return an Affidavit of Eligibility and Liability Release and except where prohibited, a Publicity Release within three (3) days of date of notification; potential first prize winners must complete and return Affidavit/Release within 24 hours of time of notification. An electronic signature or affirmation or facsimile signature shall have the same legal force and effect as a hand-signed document; however, Sponsor and Administrator reserve the right in their sole discretion, to condition prize award on the potential winner returning a hand-signed version of the Affidavit/Release if such electronic signature/affirmation/facsimile signature is deemed to be inconclusive or inadequate by Sponsor and Administrator. Failure to provide all required information and a signature on the documents within the stated time period may result in forfeiture of a winner’s right to claim winner’s prize and may result in the prize being awarded to an alternate winner if time permits). If a potential winner of any prize is disqualified, found to be ineligible or not in compliance with these Official Rules, declines to accept a prize, the respective prize may be forfeited. If a prize is forfeited, the prize may be awarded to an alternate winner if time permits, selected in a random drawing from among all remaining eligible entries received for the applicable drawing, as determined by Sponsor in its sole discretion. If, after a good-faith attempt, Sponsor is unable to award or deliver a prize, the prize may not be re-awarded. Upon verification of eligibility, the winners will be contacted to make arrangements for prize fulfillment. Any portion of a prize not accepted by winner will be forfeited. Each winner shall be solely responsible for payment of any and all applicable federal, state, and local taxes for winner’s prize(s) won. Sponsor will issue an IRS Form 1099-MISC for the winners. All other costs and expenses not expressly set forth herein shall be each winner’s responsibility. The prizes will only be awarded to verified winners. Sponsor will attempt to notify each potential winner as set forth above, but Sponsor, the Released Parties, and the NFL Entities are not responsible for any interrupted/corrupted or unsuccessful phone calls, undelivered emails, including without limitation emails that are not received because of a winner’s privacy or spam filter settings which may divert any Sweepstakes email, including any winner notification email, to a spam or junk folder. Prizes that are unclaimed, unredeemed, or returned as undeliverable may not be awarded. Prizes are non-transferable and no prize substitution, exchange or cash equivalent will be allowed, except by Sponsor, who reserves the right to substitute a prize of equal or greater value in case of unavailability of the prize or Force Majeure, at Sponsor’s sole and absolute discretion. Sponsor, Administrator, the Released Parties, and the NFL Entities including, without limitation, the Cowboys Entities, DLI Properties, LLC entities shall not be held responsible for any delays in awarding any prize for any reason. If the Entrant(s) selected as a potential winner fails to respond to the winner notification phone call or email [as applicable] within the designated time period (including if the winner notification is in email form and categorized as “SPAM” or “junk” by winner’s email service provider or if email is undeliverable), fails to timely execute and return the Affidavit/Release, if applicable (as discussed above), if winner is determined to be ineligible for any reason or the selected Entrant cannot be contacted after reasonable effort as determined by Administrator in its sole discretion (which may be as little as one attempt to do so via email or phone call), an alternate Entrant may be selected as a potential winner in their place.
- Prize
- 2026 Ford F-150 Lariat
- Entry deadline
- 2027-01-10
- Prize value
- $71,355 vehicle ARV/MSRP; optional wrap valued separately
- Value details
- Rules jointly label the vehicle amount ARV/MSRP. The optional Cowboys or Lions wrap has a separately stated $10,000 ARV. Declining the wrap does not give its cash value. Separate $5,000/$7,000 football-trip prizes are not included in the vehicle value. Published value source
- Free entry
- Free entry open
- Free-entry deadlines
- Free-entry submissions are open under the reviewed deadlines. Online: Submit by Jan 10, 2027 at 23:59:59 (America/New_York).
- Odds
- Unknown
- Odds basis
- Not published
- Drawing date
- On or around Jan 13, 2027
- Last verified
- 2026-10-23
- Official rules
- Official rules
- YEAR
- 2026
- MAKE / MODEL
- Ford F-150
- TRIM
- Lariat
- ENGINE
- Advertised with available PowerBoost Hybrid V6; final configuration needs confirmation
- OPTIONAL WRAP
- Cowboys or Lions logo/colours, or decline without cash compensation
Ford Motor Company is the automotive company identified in the Cowboys Ford Tailgate promotion. The official campaign site provides vehicle-promotion entry information and distinguishes optional communications from Ford and local dealers.
More Ford Motor Company giveaways · How car giveaways work · How giveaway odds work